Launched in 2010, Cameo Stars is the first and only company that enables celebrities to make virtual cameo appearances in the everyday lives of fans online. Fans can choose from stars including Kim Kardashian, Carmen Electra, Reggie Bush, Lindsay Lohan, and Tony Romo to deliver a variety of personal messages and "pokes" directly to their friends' Facebook pages.
Cameo Stars pioneers an entirely new entertainment outlet for celebrities by introducing “the social cameo.” Consumers have always enjoyed seeing their favorite stars making cameos in a variety of venues such as TV and film. However, where those roles focus on the storyline or event in which the celebrity is engaged, social cameos are expressly designed for the intimate stage provided by social media, so that talent is now able to play roles more directly in, and more focused on, their fans’ everyday lives.
“As my fans and friends know, I love keeping in touch through my social media feeds. So getting the chance to actually make cameo appearances in social media was a natural fit and an exciting opportunity,” said Kardashian. “I had a great time working with the Cameo Stars team to come up with some personal yet fun messages, and I hope my fans enjoy sharing them!”
"I had a blast creating my cameo star" said Carmen Electra. "It is such a clever concept and an innovative way for me to virtually socialize daily with millions of people and to be a fun addition to the important events in their lives"
2010 Super Bowl MVP and New Orleans Saints quarterback, Drew Brees, said, “Cameo Stars has been a great experience, as it allows us to add a little more personality and life to people’s social media pages that never existed before. Fans are always looking for ways to feel closer to their favorite players and celebrities and Cameo Stars is an ideal way to do it.”
Added Brees’ teammate Reggie Bush, the Saints’ running back and Heisman Trophy winner, “It always amazes me what new products come into the market to have fans feel one step closer to being on the field with us. Cameo Stars offers a unique way to touch fans while taking advantage of the social networking phenomenon which has helped us stay more connected all year round.”
Dallas Cowboys quarterback Tony Romo said, “I wanted to create a Cameo Star because it’s a cool idea that gives fans something they’ve never gotten before from attending games, watching interviews, or even buying memorabilia. Plus, it’s a really great way for me to connect with fans during both the season and the off season.”
Many Cameo Stars products are free to users. Examples include casual celebrity ‘pokes’ and celebrity messages to troops. Premium social cameos, such as those for special occasions like birthdays, or whose availability is limited, must be purchased using Facebook Credits, the virtual currency recently introduced by Facebook.
Once acquired or sent, the celebrity’s social cameo plays directly in the user’s Facebook newsfeed with no background or borders.
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